Advertising device



s. A. GLEAsON ADVERTISING DEVICE Dec. 11 1923.

Filed Dec. 5 1922 V/IVVENTOR By M w.

lo ATTORNEY.

Patented Dec. 11, 1923.

SAMUEL A. GLEASON, OF NEW YORK, N. Y.

ADVERTISING DEVICE.

, Application filed December 5, 1922. Serial No. 604,984.

figures, names, addresses and the like, and a record which when reproduced on a phonograph, gives a statement, story, description or the like which applies to the printed inscription which the card bears.

The novel and desirable nature of this improvement will be more readily appreciated from the following considerations. Assume that an automobile manufacturer wishes to use the device. for advertisin his cars. The cards, generally circular in shape and of various colors but usually transparent or translucent, are printed with his name, address, a picture of the car and the like, and are then impressed with a record of a description of the car, a short story of its merits, its cost and the like. These are mailed or distributed broad-cast and form a most attractive method of advertising, as the recipients are sure to put the card on a phonograph, out ofmerecuriosity if for no other reason and are thus informed of the car. T V

;In certain other ways the scheme is both attractive and useful. For example, cards may be printed with the titles of little poems, rhymes or the like, with pictorial representations, and the poem or rhyme recorded on them. School teachers in kindergartens who labor with their pupils endeavoring to get them to commit such poems, songs or rhymes to memory may simply'distribute the cards to their pupils with the assurance that at home they will put them on the phonographs, reproducing them until they become unwittingly familiar with the words 'or air.

In many other ways the plan is attractive' to and of oat value as a time and money saver an as a most desirable way of advertismg.

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The cards are preferably circular in shape and made of a thin flexible material such as celluloid in any color. This material should be strong and durable, is not liable to be broken or impaired in mailing or handling, and it makes a very perfect material for a sound record. It is preferable to print the sheets or cards first with any desired inscription, pictures and the like, and to then impress them with the sound record. This step is readily and easilyaccomplished by sub jecting the cards while warmed and softened by steam or other heat to high pressure in an ordinary record press with a metal matrix bearing the sound record and obtained in the ordinary and well known Way. The sound grooves are so shallow that they do not interfere with or impair to the least perceptible degree the printed inscription.

In the drawings hereto annexed I have shown a specimen card of the kind above described.

A is the card bearing the printed inscription and the sound record WlllCh refers to the same. As such cards are verythin and light, they may not work satisfactorily on a phonograph table but be held stationary by the needle. To avoid this the central hole B is made a trifle smaller than the standard pin or spindle of the phonograph, and small slits C are cut in the edge which bend up when the card is placed on the machine and grip the spindle. The cards are thus sure to be rotated with the turntable.

What I claim is:

1. An advertising or similar card com posed of a thin flexible material such as celluloid having printed thereon an inscrip tion and impressed therein over the portion covered by the printed matter a sound record referringto the subject of such inscription.

2.- An advertising or similar card consisting of a circular sheet of a thin flexible material such as celluloid with a hole in the center, and having printed thereon an inscription such as an advertisement and impremed therein over the portion covered by the rinted matter a sound record referring t e subject-matter of the inscription.

In testimony whereof I hereto aflix my signature.

SAMUEL A. GLEASON. 

